A few years back Jason Calacanis posted that he believed every company should have quarterly or monthly financials, even if not formally required.
Awareness creates action, and action creates results. The exercise is a good reminder of financial metrics, vs. geeky rabbit hole issues we programmer types are known to chase.
Furthermore, it is appropriate for a CEO to obsess over the metrics that matter. Daily Active Users (DAUs), system latency, support turnaround times are just a few, not to mention exact count of burn rates and runway.
It’s coming. By “It’s coming”, I mean at some point we’ll need to pony up and disclose public numbers. For now, we track them internally, though tracking the correct numbers is sometimes a bit dicey, while we experiment with pricing and seek product-market-fit on specific products.
As a bootstrapped company, SwiftCloud was profitable* from day one.
I star this because any Series-A VC could consider us either a pre-revenue company or zombie company. We know. We’re growing, and currently not accountable to anyone. SwiftCloud started on low-end simple agency services, and built software we and other clients needed as we went. Some of them are building momentum on their own now.
Accountability is a good thing, and this year  we are growing up – hiring more staff, and moving toward more rigorous systems, including internal refinement of dashboards that track the metrics we should be obsessed over.
If you’re reading this, you’re either a potential employee or partner, or stumbled on us looking at investment opportunities. For you, we’re in an interesting place: small enough to focus on individual users, to pick up the phone and call them – but big enough there’s no risk of going anywhere – we’re debt free and currently accountable to only ourselves.
Thanks for being part of our journey, and what can we do to help you grow your business? Contact us – we’d love to hear from you.
[Roger V, CEO]