Metrics

A few years back Jason Calacanis posted that he believed every company should have quarterly or monthly financials, even if not formally required.

I agree.

Awareness creates action, and action creates results. The exercise is a good reminder of financial metrics, vs. geeky rabbit hole issues we programmer types are known to chase.

Furthermore, it is appropriate for a CEO to obsess over the metrics that matter. Daily Active Users (DAUs), system latency, support turnaround times are just a few, not to mention exact count of burn rates and runway.

It’s coming. By “It’s coming”, I mean at some point we’ll need to pony up and disclose public numbers. For now, we track them internally, though tracking the correct numbers is sometimes a bit dicey, while we experiment with pricing and seek product-market-fit on specific products.

As a bootstrapped company, SwiftCloud was profitable* from day one.

I star this because any Series-A VC could consider us either a pre-revenue company or zombie company. We know. We’re growing, and currently not accountable to anyone. SwiftCloud started on low-end simple agency services, and built software we and other clients needed as we went. Some of them are building momentum on their own now.

Accountability is a good thing, and this year [2017] we are growing up – hiring more staff, and moving toward more rigorous systems, including internal refinement of dashboards that track the metrics we should be obsessed over.

If you’re reading this, you’re either a potential employee or partner, or stumbled on us looking at investment opportunities. For you, we’re in an interesting place: small enough to focus on individual users, to pick up the phone and call them – but big enough there’s no risk of going anywhere – we’re debt free and currently accountable to only ourselves.

Thanks for being part of our journey, and what can we do to help you grow your business? Contact us – we’d love to hear from you.

[Roger V, CEO]